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Habitat and Benebone Partner to Build Affordable Home in Ewing, NJ

Thursday, May 27, 2021

Habitat for Humanity of Burlington and Mercer Counties (Habitat BMC) and Benebone are proud to announce a new partnership to help make a greater impact on a local New Jersey community. Through the partnership, Benebone and Habitat BMC will work together to build a new, affordable home for an income-qualified family in Ewing, NJ.

“The missions of Benebone and Habitat BMC align perfectly – just like belly rubs and tail wags,” said Lori Leonard, CEO, Habitat for Humanity of Burlington and Mercer Counties. “Through this new, innovative partnership, we will work together to provide a family with a place of their own to call home, while promoting growth and stability in the Ewing community for generations to come.”

For more than 30 years, Habitat BMC has been offering programs and services for people in need of affordable homeownership opportunities and current homeowners who seek to preserve, repair and improve their homes in Atlantic, Burlington, Mercer and parts of Middlesex counties. Habitat BMC relies on the generosity of its partners – organizations and businesses of varying sizes and different industries and sectors – to build a brighter future through home construction, home improvement/repair, and special event sponsorship.

“Habitat BMC partners, like Benebone, restore hope, help break the cycle of poverty, and ensure that more children are raised in a stable, healthy home environment – a place the family may establish roots and truly thrive,” explained Leonard.

The Ewing neighborhood where the future Habitat BMC/Benebone home is located is very close to the longtime home of Peter and Jim Toolan, the father and son pair behind the company. Founded in 2012, Benebone has enjoyed explosive growth making high quality dog chew toys in the USA.


“At Benebone, there’s more to our story than making great dog toys. Doing good is at the core of our company’s value system. We strive to do right by our customers, employees, business partners and the community. We’re a family business, and there is no more universal family need than that of a home. We’re thrilled to join Habitat for this important cause. And yes, we’re eager to build a doghouse, should the family be so inclined!”

Benebone has previous ties to Habitat for Humanity through Jim, who has been an avid volunteer for Habitat for Humanity of the Lehigh Valley (Habitat Lehigh Valley) in Allentown, PA for a number of years. The Toolan’s previously sponsored a home build for a family in Bethlehem, PA. This new partnership with Habitat BMC will further expand Benebone’s commitment to the communities they serve and willingness to support Habitat for Humanity’s vision of building a world where everyone has a decent place to live.

In recognition of the growing partnership with Benebone, Habitat BMC was proud to name Benebone as the 2021 recipient of the Corporate Philanthropy Award at their annual Building Hope Luncheon in late April. This award recognizes extraordinary partnerships that surpass all expectations, which Benebone has done so through the full house sponsorship for the new home build in Ewing.

“Building homes is a costly undertaking – but finding a partner willing to step-up like this is a rare treasure and worthy of recognition,” said Leonard. “We are honored to kick-off our partnership with the Benebone team in 2021 and honor their willingness to support a hard working family in need. Together, we will bring true meaning to the saying ‘Home is where your dog is.’”

For more information on how to support Habitat BMC or become a partner, visit the organization’s website:


About Habitat for Humanity of Burlington and Mercer Counties

Habitat for Humanity of Burlington and Mercer Counties (Habitat BMC) is an independent affiliate of Habitat for Humanity International, which operates through independent, local affiliates to ensure that all functions of the organization have maximum relevance and impact on individual communities. In the fall of 2020, the Burlington and Mercer Counties affiliate merged with the Atlantic County affiliate to make a greater impact on affordable housing options in New Jersey. Habitat BMC serves families in need in Atlantic, Burlington, Mercer and portions of Middlesex counties, and manages ReStore locations in Egg Harbor Township, Hamilton and Maple Shade. Since its inception, the affiliates have collectively built nearly 300 and repaired over 150 homes for low- and moderate-income families, serving 77 municipalities and over 1.1 million residents. To learn more about Habitat BMC, visit

About Benebone: 

Benebone is a leading brand of USA-made durable chew toys for dogs. The company’s simple mission is to make lives better for dogs and the people who love them. Benebone’s core values center around awesome products, building and serving communities, and a good dose of fun. Learn more at